Mission Statement & Core Values

Our Mission

Our mission is to share our passion and expertise for indoor and outdoor fire making by delivering consistently safe and reliable products that make fire lighting,  barbecuing and cooking as convenient and enjoyable as possible.

Our Commitment

Our business is underpinned by a number of core principles concerning our environment, the way we conduct business and our people. Standard Brands is committed to:

• Providing our customers with consistent quality, safe and innovative solutions
• Conducting our business with integrity and professionalism
• Respecting the local customs and laws in all countries where we operate
• Protecting the health, safety, personal security and well-being of our people
• Where possible, working towards utilising sustainable sources and procedures throughout our company

Our Values

• Customer focused thinking: we aim to be entrepreneurial, innovative and customer-led in our actions and ideas
• Transparency: we expect openness and integrity in all our transactions
• Understanding: we strive to understand the needs and goals of our consumers, retailers, employees, suppliers and other stakeholders
• Collaboration: we aim to work in mutually beneficial relationships with our partners and distributors, take responsibility for our actions and support each other in our pursuit of success
• Profitability: we realise that in all our endeavors we must sustain a business that delivers profitable, cash generative growth
• Enthusiasm: we love what we do and do it with energy and focus to be the best we can be